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WARDEMENTS is a new collection by famed hairstylist Ward Stegerhoek and Chloe Fernandez, launched officially for Spring 2018, which infuses his popular humour into each piece and can be worn by both women and men.

A man of many trades, the Dutch-born hairstylist rose to fame in the early nineties working with former Vogue Paris Editor-in-Chief Carine Roitfeld and stylist Carlyne Cerf De Dudzeele, taming the coifs of super-models like Cindy Crawford, Claudia Schiffer, Linda Evangelista, Christy Turlinton, Eva Herzigova and many more. He has worked regularly with top photographers including Steven Meisel, Inez & Vinoodh, Peter Lindbergh and Helmut Newton, amongst many others. He is the co-founder of hair product brands Bumble And Bumble and Living Proof

Ward has styled hair for Vogue cover stories internationally for the past 35 years and works with all of the current top models, as well as 20 plus years of fashion shows globally. The “Cash Me Outside” couture custom hoodie he wore on shoots attracted attention from models who wanted one of their own, becoming the “super model hoodie of the moment” and inspiring him to create WARDEMENTS as a full collection. Styles include couture hoodies emblazoned with logos or slogans inspired by Ward’s favorite Memes, couture dresses, drop-crotch sweatpants, sparkly leggings, oversize sequin hoodies, oversize tees with slashes and cut-outs, hefty leather bombers decorated with patches and is able to create custom pieces by special order.

Chloe Fernandez has helped brands gain exposure, cultivate their image and master their designs. As assistant designer to Peter Hildalgo she worked with clients from Alvin Alley, Paul Taylor Dance Company to the New York City Ballet. Chloe has also helped design and create costumes for celebrities from Kanye West to Nikki Minaj for MTV VMAS awards. Later a wholesale manager and assistant designer for Diana Broussard and store manager at Kirnazabete.

Chloe has working with many large publication such as vogue, As If and V Magazine. She has made numerous lookbooks and campaigns capturing each designers aesthetic and needs.
Chloe started Wardements in 2017 with co-founder Ward Stegerhoek, who she’s worked with as creative director for hair, throughout the years. Chloe as creative director, Wardements has been featured in magazine from Vogue Italia, Vogue Paris to V Magazine. Wardements is worn by top celebrities around the world from Gigi Hadid to Cindy Crawford, even her daughter Kia Gerber. To launch FW18 Wardements and V Magazine teamed up to create a tailor made pop-up hosted by the iconic photography duo Inez Van Lamsweerde and Vinoodh Matadin. Wardements has even collaborated with Pamela Anderson and her foundation. All Proceeds from the Orange Babies and Pamela Anderson Collaborations are donated. 

With over 30 years of experience and a background in design, wholesale and retail, Chloe believes fashion is ever evolving, but we see a vast difference between sustainable, Ethics and quality brands between fast fashion companies and niche or luxury brands/goods. It is import for us all to leave a positive mark on the industry.


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